Privacy Policy

Effective Date: 21/04/2025

At Sugar Rush Emporium, we value the privacy of our customers and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and share your information when you visit or make a purchase from our online store (the “Site”), which is operated on WooCommerce.

1. Information We Collect

We collect personal and non-personal information when you use our Site. The types of information we collect include:

• Order Information: When you make a purchase, we collect your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

• Account Information: If you create an account, we collect your username, password, and other information you choose to provide.

• Device Information: We collect information about your web browser, IP address, time zone, and some cookies that are installed on your device.

• Non-Personal Information: We collect information about your interactions with the Site, including products viewed, purchase history, and pages visited.

2. How We Use Your Information

We use the information we collect for several purposes:

• To Process Orders: To fulfill your orders, including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations.

• To Communicate with You: To contact you regarding your order, respond to inquiries, and send you marketing communications if you have opted in.

• To Improve Our Site: To analyze how our customers use the Site to improve its functionality and user experience.

• To Protect Against Fraud: To monitor for potential risk and fraud, including logging and tracking IP addresses for fraud prevention purposes.

• To Provide Marketing and Retargeting: To show you relevant advertisements and promotional content based on your browsing behavior.

3. Sharing Your Information

We share your personal information with third parties to help us use your information as described above:

• Service Providers: We engage third-party companies to perform functions on our behalf, such as payment processing, order fulfillment, and marketing.

• Marketing and Affiliate Networks: We work with marketing partners to promote our Site, including platforms such as PaidOnResults, AWIN, Google Shopping, and other retargeting networks. These partners may collect non-personal data or use cookies to display relevant ads to you across different websites.

• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and gather information about visitors and visits to our Site. These tools help us provide a personalized experience, remember your preferences, and deliver tailored marketing messages.

• Google Analytics: We use Google Analytics to monitor and analyze website traffic to improve our services.

• Retargeting/Remarketing: We use cookies for retargeting and remarketing purposes, such as showing personalized ads to you on Google and third-party websites after you’ve visited our Site.

• PaidOnResults and AWIN: These affiliate networks may use cookies to track referrals and optimize advertising campaigns, ensuring that you receive relevant offers.

You can control the use of cookies through your browser settings, and you may opt out of Google’s tracking by visiting the Google Ads Settings page.

5. IP Address Logging for Fraud Prevention

As part of our commitment to providing a secure shopping experience, we collect and store your IP address during the checkout process. This information is used to detect and prevent fraudulent activity, ensuring that orders are legitimate. The IP address is visible to our site administrators only and is not shown to customers.

Your IP address is stored for a period of 60 days to assist with fraud prevention. After 60 days, the IP address is securely deleted from our records.

6. Your Rights

If you are a resident of the UK or the European Economic Area (EEA), you have the following rights regarding your personal data:

• Access: You have the right to request a copy of the personal data we hold about you.

• Correction: You have the right to request that we correct any inaccurate or incomplete personal data.

• Deletion: You have the right to request that we delete your personal data.

• Restriction: You have the right to request that we restrict the processing of your personal data.

• Portability: You have the right to request that we transfer your personal data to another organisation.

To exercise these rights, please contact us at the details provided below.

7. Data Security

We implement a variety of security measures to maintain the safety of your personal information. Your personal data is stored on secure servers within the United Kingdom and protected against unauthorised access, disclosure, or destruction. We use industry-standard encryption to protect sensitive information.

8. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Specifically, IP addresses are retained for 60 days for fraud prevention purposes and then securely deleted.

9. Changes to Our Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new Privacy Policy on our Site.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Sugar Rush Emporium
Email: [email protected]

By using our Site, you consent to our Privacy Policy. If you do not agree to this Privacy Policy, please do not use our Site.