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Dubai chocolates are making waves globally, blending Middle Eastern flavors with premium chocolate craftsmanship. The buzz started in February 2024 when a TikTok video showcasing Fix Dessert Chocolatier‘s creations hit 77 million views, skyrocketing their daily orders from 6 to 500. Here’s what you need to know:

Want to try it? These chocolates are available online, with prices starting at £2.50 per ounce. Perfect as a gift or indulgence, Dubai chocolates deliver a modern twist on Middle Eastern desserts.

Dubai’s VIRAL FIX Chocolate bars | Knafeh Pistachio and …

Dubai Knafeh Pistachio Chocolate

Fix Dessert Chocolatier’s "Can’t Get Knafeh of It" chocolate bar brings together the classic Middle Eastern knafeh dessert and expert chocolate-making techniques. This treat features a mix of rich chocolate, crispy kataifi, and creamy pistachio filling, creating a one-of-a-kind flavor experience. Below, we’ll dive into its taste, how it’s made, and the buzz it’s created online.

Taste and Texture

Biting into the chocolate reveals a vibrant green filling with a creamy pistachio base, crispy kataifi layers, a touch of tahini, and chopped pistachios. The center is made from a smooth blend of blanched pistachios, powdered sugar, milk, and white chocolate, offering a rich, indulgent flavor.

Making Process

Crafting this chocolate involves several detailed steps:

Social Media Impact

This chocolate bar’s striking green filling and rich chocolate exterior quickly became a sensation online. The hype even caused a pistachio cream shortage in the U.S. in early 2024. Priced at 68.25 AED (about $18.50), it continues to attract customers with its mix of Middle Eastern flavors and modern chocolate-making artistry.

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Dubai’s confectionery scene is flourishing, with local chocolatiers blending Middle Eastern ingredients with modern chocolate-making techniques. Following the buzz around the Knafeh Pistachio Chocolate, new creations are taking the spotlight and expanding the city’s reputation for distinctive sweets.

Best-Selling Flavors

Fix Dessert Chocolatier has crafted some standout options that reflect the region’s culinary traditions. Using high-quality Belgian chocolate, they’ve introduced flavors like:

These chocolates aren’t just delicious – they’re visually stunning, with artistic finishes and elegant packaging that make them a hit on social media.

New Flavor Development

Beyond their best-sellers, Fix Dessert Chocolatier is constantly experimenting with new ideas. They focus on combining traditional Middle Eastern dessert elements with modern techniques, all while maintaining strict quality standards.

Here’s how they approach new creations:

This dedication to crafting unique and high-quality chocolates continues to draw international attention, with each release generating buzz and plenty of online engagement.

Buying Guide: Dubai Chocolates

Where to Buy

You can find Dubai chocolates on major online marketplaces, with prices typically ranging from £2.50 to £4.00 per ounce. Premium options can go up to £5 per ounce

Online Shopping Tips

Dubai chocolates stand out for their rich blend of Middle Eastern flavors. When buying online, consider the following:

These chocolates are not just for personal indulgence – they also make sophisticated gifts.

Final Thoughts

Dubai chocolate has made a name for itself in the confectionery world by blending Middle Eastern flavors with modern techniques. It all began with Sarah Hamouda’s pregnancy-inspired creation at Fix Dessert Chocolatier, which quickly gained recognition and opened doors to international success.

The impact on the market is clear: by December 2024, more than 30 trademark applications for sweets featuring "Dubai" in their name were filed across Europe, with 19 of those in Germany alone. Priced at an average of £6.96 per 100 grams, premium Dubai chocolate has become a luxury treat, known for its signature crunchy kadayif texture.

After excelling with traditional chocolate bars, Dubai chocolate has expanded into desserts like crepes, hot chocolate, and waffles. This evolution highlights how Middle Eastern flavors are influencing global tastes in confectionery.

Whether you’re looking for a special gift or a personal indulgence, Dubai chocolate delivers a Middle Eastern dessert experience with a modern twist. Its creative mix of traditional ingredients and contemporary techniques continues to win over chocolate lovers worldwide.

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